Missing out on higher-end joinery jobs isn’t about skill, it’s about signals. Homeowners in wealthier postcodes look for proof that you’re reliable, established, and a fit for their home. The fix: reviews, polished photos, and clear presentation that shows your craft deserves their trust (and their budget).

Doing a great job isn’t enough if people forget your name afterwards. Customers often remember “the tiler” but not which tiler. That means lost referrals, no repeat work, and no word-of-mouth momentum. The fix: build small, simple memory hooks, reviews, photos, tokens, and follow-ups that make your business name stick.

If your roofing business looks like every other van and website in town, you’re forgettable. Customers don’t choose “the same”, they choose the one that feels trusted, proven, and memorable. Standing out doesn’t mean spending thousands on branding. It means showing proof, personality, and professionalism in the right places.

Customers often assume small or newer trades are risky. The fix isn’t pretending to be bigger, it’s showing proof: real job photos, genuine reviews, and a consistent online presence. That builds respect and makes you look established fast, even if you’re just starting out.