Enable Transactions & Form Relationships
Solutions designed specifically for business
All businesses rely on other businesses to get their job done. B2B commerce is therefore a big deal, whether it involves the supply of equipment and materials from one enterprise to another, or supplying services like manufacturing, distribution or even website design, like we do here at Dentons Digital.
Business to business trade is moving increasingly online, keeping pace with the general trend in the world of commerce. There is a growing demand for professional B2B ecommerce websites fitted with the functionality required and we’re ready, willing and able to fulfil local demand in this sector.
We understand that small businesses that supply other companies with the means and materials to operate successfully need to be able to form trust relationships by communicating, directly or indirectly, with the customer, and offer a safe space for carrying out transactions online.
The features and functionality required for a B2B ecommerce site differ in many respects from a regular B2C (business to consumer) website, and those, like us, who have long-standing experience in designing and developing such sites for small business in south west England know exactly what is necessary.
Supporting Buyers & Sellers on the B2B Journey
Websites to satisfy the demands of B2B ecommerce
With years of experience in meeting the needs of ecommerce clients with quality websites that work, Dentons Digital knows just what a B2B site requires to support both buyers and sellers on every part of the purchasing journey to a successful conclusion.
One of our main strengths lies in the fact that we are masters of SEO (search engine optimisation) – the essential starting point for your B2B online enterprise. Our B2B websites come with built in SEO and CRO (conversion rate optimisation) so that businesses seeking what you have to offer by means of an online search will find you without much trouble.
They can then set about deciding whether you meet the criteria of a reliable supplier that they are keen to deal with. They’ll want the assurance that you run a professional operation and can, quite literally, deliver the goods or services when, where and how they need them. For that professional, knowledgeable website design and development like that offered by the team at Dentons is key.
To satisfy the demands of B2B commerce, the allure of a website needs to be more than skin deep. Customisation and good looks are great, but this needs to be backed up by practical capabilities of a high standard to fulfil buyers’ high expectations.
Essential Features for B2B Websites
A recipe for B2B ecommerce success
The traditional ecommerce shopping cart model doesn’t always suit B2B transactions, which may need additional or different functionality to suit this specific marketplace.
In our experience some of the essentials that work for the B2B ecommerce websites commissioned by our clients include:
- Intuitive positive UX (user experience) elements, such as simple navigation, carefully crafted aesthetics, fast page loading, and visible CTAs.
- Uncomplicated client account registration and set-up mechanisms for managing orders, invoices and other customer-specific information.
- Secure and flexible payment options, terms and gateways.
- Provision for bulk buying and quick reordering, with a platform for customers to request custom quotes.
- Advanced search and filtering with detailed product specifications, so customers can find what they need quickly and easily.
- Robust customer support, such as live chat and a knowledge base with FAQs.
These are just some examples of what we can build in to your B2B ecommerce website to enhance customer satisfaction, streamline operations and drive sales growth.
