Harris & Harris

Our new design meant overall traffic levels saw a significant boost of 22%.

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“As a business we have worked with Dentons for a long time from listing in Directories to taking our business online and can only say the service they provide has always been exceptional.”

"We have used Dentons for a very long time I believe since 1999 starting with the directories and now they look after our website. We have just had a big overhaul of our website and we are very pleased with the outcome and can say my customers think we have a wow factor now."

About the client

Harris & Harris is a prominent law firm with offices in Wells and Frome, Somerset. The firm sought to enhance its digital presence with a new website that would build upon their existing brand identity, showcasing their rich history and high-quality services.

The challenge

Key objectives for the website redesign included an improved User Experience, allowing new visitors to navigate effortlessly through the firm’s offerings. A significant focus was placed on highlighting the firm’s private client services.

Harris & Harris had grown frustrated with the time-consuming process of editing and updating their website. To address this, they desired a straightforward content management system (CMS) that would enable them to make changes more efficiently.

The solution

Website design

The new website design for Harris & Harris successfully met the firm’s objectives, striking a balance between their rich heritage and modern digital needs. The layout incorporates ample white space, creating a clean and professional aesthetic that reflects the firm’s commitment to quality. Strategic placement of call-to-action (CTA) buttons throughout the site enhances user engagement and directs visitors to key services, particularly highlighting the private client offerings.

Website development

The Harris & Harris website underwent a comprehensive modernisation, beginning with a migration to an advanced WordPress platform featuring an intuitive content management system (CMS). Our data-driven approach, informed by detailed traffic analysis, guided a thorough overhaul of the site’s structure and navigation.

We streamlined the user journey, redesigned critical page templates, and integrated engagement-boosting elements throughout the site.

A simplified contact form reduces conversion friction, while image optimisation and speed enhancements improve overall performance. High-quality images of the local area, the firm’s offices, and their team members are thoughtfully placed to create a personal connection with visitors and reinforce Harris & Harris’s local roots in Wells and Frome, Somerset.

The results

Six months after the launch of Harris & Harris’s new website, the results have been impressive. One of the key objectives was to promote the firm’s private client services, and this goal was successfully met. The new site structure and improved navigation led to increased traffic levels on the crucial private client pages, both instigated through internal site navigation and directly from search engine results.

22 %

Overall traffic levels saw a significant boost of 22%.

13 %

Organic and SEO traffic increased by 13%.

20 %

The redesign also attracted 20% more new users to the site.