Trades

Traditionally trade businesses – or sole traders – thrived on their reputation for reliability and good workmanship, conveyed through word-of-mouth in their area of operation. The need for a good reputation to sustain your business is still there, but nowadays it takes more than a nod from “Joe at the pub” to convince a consumer to hire you. Potential customers go online to ascertain whether they can trust you or not.

As a trades business owner or sole trader, you’ll be aware that competition is fierce. Whether you’re a plumber in Bath, an electrician in Chippenham, or a carpenter in Westbury your potential customers have countless options at their fingertips when they look around online to hire a trades person. It’s not enough however just to have a website. In fact that website could be the very thing that drives potential customers straight into the arms of your competitors.

In today’s digital landscape, a mobile-friendly website isn’t just a “nice-to-have” for a small trades business or sole trader. It’s not being overly-dramatic to say that it’s something absolutely essential for survival and growth.