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Customers are increasingly asking ChatGPT, Google AI Overviews and other AI assistants which businesses they should contact before visiting Google or instead of using a traditional search engine.
55% of Google searches now include an AI Overview and 48% of UK adults are now using AI tools daily. AI search traffic also converts at a higher rate than general website traffic.
Whether they’re searching for a local plumber, a roofer, advice on fixing a washing machine or looking to buy new double glazing, AI-powered search is becoming part of how people find products, services and trusted businesses.
Our in house team continually builds SEO campaigns helping to boost your business.
More people are turning to AI assistants before they browse traditional search results. If your website isn’t easy for these systems to understand, you’re less likely to appear in the recommendations potential customers see first.
That means missed opportunities to generate enquiries, traffic and leads before someone even reaches Google.
What our SEO team can do for you and your website…
AI search is evolving rapidly, so our optimisation process evolves with it. We continually test new techniques across client websites and refine our recommendations as platforms such as ChatGPT, Gemini and Google’s AI Overviews introduce new ways of interpreting content.
Our AI reviews focus on content structure, topical coverage, internal linking, entity relationships and the signals AI systems use to interpret your website accurately. This practical approach to AI Search Optimisation ensures your website continues to evolve alongside changing search technologies.
A straightforward package designed to prepare your website for AI crawlers and large language models.
Ideal for businesses looking to improve how AI platforms interpret and categorise their website.
Everything in the Basic package, plus:
Designed for businesses that want to maximise their visibility in AI-powered search by making their website clearer, better structured and easier for AI platforms to interpret.
Everything in the Standard package, plus:
More customers are beginning to ask ChatGPT, Google AI Overviews and other AI assistants which businesses they should use. These platforms rely on clear website structure, well-written content, logical internal linking and strong topical signals to understand and reference information accurately.
Strong SEO gets your website found in search results. AI Website Optimisation builds on that foundation by helping AI systems understand your business more accurately. Through targeted AI Search Optimisation, we strengthen the signals that help AI platforms recognise your services, expertise and the areas you cover, increasing the likelihood that your business is referenced accurately when potential customers ask AI for recommendations.
While no agency can guarantee inclusion within AI-generated responses, improving your website’s structure, content, internal linking and topical authority gives AI platforms better information to work with and increases the chances that your content is understood correctly.
AI platforms can only recommend what they can confidently understand, so the clearer and more authoritative your website is, the more accurately your business can be represented when potential customers ask AI for recommendations.
We’ll assess your existing website, identify where AI Search Optimisation can strengthen your existing SEO strategy, and recommend the level of AI Website Optimisation that best supports your current campaign and future visibility across both traditional search engines and AI-powered search platforms.
