BOOST SEARCH ENGINE RANKINGS IN BATH
Experience the magic of professionally applied SEO for your website. Dentons Digital best practice SEO campaigns in Bath bring in the business.
Our bespoke SEO campaigns for businesses in Bath Campaigns focus on:
Improve the ranking of your website on internet search results
Send more targeted traffic to your website
Convert traffic into leads and sales
SEO Explained
HOW SEO HELPS YOUR BATH BUSINESS
A website is a valuable marketing tool, but it needs a bit of help to do its job. People who need or want your goods/services won’t be able to find your website if it doesn’t rank high up on search engine results when they type in what they’re searching for on their internet devices.
Search Engine Optimisation (SEO) is the way to make sure the search engines not only recognise your website, but fall in love with it. When your site meets all the criteria of the search engine algorithms, you’ll shoot up the rankings and be right there in view when someone searches for your product or service.
Once you’ve captured the website traffic, SEO can go one step further and help convert those website visitors into paying customers with a variety of tactics and techniques.
THE BASICS OF SEO
SEO consists of two elements, On Page SEO and Off Page SEO – two sides of the same coin. When these elements are well balanced they account for a half share each of a website’s organic rankings.
What is On page SEO?
On Page SEO comprises investigating, amending and manipulating the constituent parts of a website to make them more search engine friendly.
These include:
Website coding
Website speed
Website structure
Targeted Content
What is Off Page SEO?
Off page SEO involves the way a website is perceived and received by other online resources. Improving off page SEO is achieved by establishing links to and citations on other websites, online directories and social media sites.
These include:
High quality inbound links
High quality relevant links
Social media profiles
Correct citation on the Google NAP network
WHAT SEO INVOLVES
WHAT IT TAKES TO OPTIMISE YOUR BATH WEBSITE
SEO is an umbrella term for all the techniques and tactics that can be applied to a website – mostly “behind the scenes” – to make it both more user friendly and more attractive to the search engines.
Search engines operate using algorithms – formulas or processes that parse the quality and relevancy of a web page and decide when to show that page in response to a search request.
The skill of a professional SEO administrator lies in being able to investigate your site and identify where there are SEO shortcomings, then work to rectify them. SEO is an ever-evolving science, so he/she also needs to have a finger on the pulse of the industry to keep up to speed with the latest algorithm developments.
SEO takes into account things like the quality and freshness of site content; user experience; site speed; cross-device compatibility; internal links; meta descriptions and title tags – and a whole lot more.
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MEET THE TEAM
Dentons Digital was founded in Bath back in 1967, when an enterprising man started producing a Bath business directory from his back bedroom. John Denton’s legacy lives on. Not only do we still publish a stable of 25 directories for locations across south west England, but we have diversified to become one of the region’s most prominent digital marketing agencies.
One of our specialised areas of expertise is SEO, for which we have a dedicated in-house team of consultants, their skills and knowledge complemented by being familiar with the Bath marketplace.
Our Bath SEO campaigns are carried out in our fully resourced local offices – we don’t outsource any of our SEO work.
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HOW WE DO SEO
Knowing the rules of SEO and how to apply them is one thing, but here at Dentons Digital we’ve realised that SEO campaigns in Bath are even more successful when we have a true insight into our client’s business, not only its operations but also the client’s aims and aspirations.
It’s the personal touch that makes our SEO services in Bath unique, and that enable us to devise and execute a bespoke SEO campaign, individual to each of the company websites we deal with.
While we take this individual, personal approach to SEO, we don’t stint on the necessities. All Dentons Digital Bath SEO campaigns include, as standard:
- Technical SEO Audit
- Content Audit
- Keyword research
- On Page SEO amendments
- Advance Google Analytics Set Up
- Off Page SEO Audit
- Link Building campaign
- Organic reach audit
- Social reach audit
- Initial Three-Month SEO Plan
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Bath Bespoke SEO Plans
Increased search rankings are not achieved overnight. Effective and ethical SEO takes time and constant monitoring. This is why Dentons offers an initial three-month SEO plan for Bath businesses.
You should start seeing results early on, website traffic increasing exponentially as our SEO team work on optimising your website.
When you sign up to a three-monthly SEO campaign with us you’ll receive a monthly SEO traffic report and ranking information. Your dedicated account manager will give you a ring every month to discuss the progress of the campaign – and of course be available to answer your questions at all times.
When the three-month initial campaign comes to an end our head of SEO will meet with you to analyse the results, and advise on any next steps. If you wish to continue having us polish up your SEO, we’ll be happy to negotiate a further quarterly contract.
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CLAIM YOUR FREE BATH SEO AUDIT
You’ve probably heard the saying “there’s no such thing as a free lunch”? That may be true, but there IS such a thing as a free SEO website audit (along with an excellent cup of coffee if you come and visit our offices).
There’s no catch: Dentons Digital SEO audits for Bath business websites are offered totally free of charge, with no obligation on your part. Our SEO gurus will analyse your website, identify its current ranking on the search engines, and make recommendations about the improvements that can be made both short and long-term to improve SEO performance.
We’ll give you a full report, which you can take away and implement yourself, or talk to us about having the work done for you.
Some of the thorough and exhaustive checks we make in a Bath SEO Audit are:
Technical SEO
- Site indexing checks
- Meta title and meta description audit
- Internal linking checks
- Missing and orphan page checks
- Image optimisation
- Duplicate content checks
- XML sitemap map checks
- Robots.txt checks
- HTML coding checks
- Mixed content checks
- Redirect chains and loops audits
- Information Architecture checks
- Keyword cannibalisation checks
Content Checks
- Page length checks
- SEO theming checks
- Page sentiment analysis
- HTML to context checks
Google Checks
- Google analytics traffic audit
- Google search console audit
- Google indexing checks
- Google tag manager audit
- Manual penalty checks
Ranking Checks
- Current website ranking check (target keywords)
- Current website rankings check (long tail keywords)
Off Page SEO Checks
- Link profile audit
- Anchor text audit
- Follow v No Follow audit
- NAP audit
Google Video Guidance for Hiring a SEO Agency
The Google video below outlines the best practice for hiring an SEO agency.
SEO FAQs
SEO stands for Search Engine Optimisation. This is the process of adjusting elements of your website so that they are more search engine friendly. It also includes off page SEO that involves getting high quality links to your website from other places on the internet. The better your SEO the more likely you are to rank well in the organic search results.
SEO is important because the higher that your site ranks in the organic search results the more visits your website will receive. The more traffic you receive the more leads and sales your business will get. It is now virtually impossible to get a page to rank on first page of the Google results with an SEO campaign.
Optimising a website for the correct keywords is the foundation of a great SEO campaign. The keywords chosen need to be ones that will result in leads and sales. It is easy to get blinded by large search volumes for search terms that are unlikely to convert into sales or are too difficult to rank for. The aim of all SEO should be driving leads and conversions; poor keyword selection can result in traffic but no new leads.
SEO is a long game – it takes between six and twelve months for the full benefit to be seen. The time it takes for SEO work depends on how competitive the target niche and campaign keywords are. You should be able to see positive impact after a month in terms of organic rankings, but to get to the top end of the front page will take longer.
