Why your outdated website deserves a modern make-over

When visitors arrive at your website are they turned on – or do they find it a major turn-off because it’s stuck in the dark ages?
Call 01373 482 774

Speak to our team to discuss your project

info@dentonsdigital.com

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Why your outdated website deserves a modern make-over

When visitors arrive at your website are they turned on – or do they find it a major turn-off because it’s stuck in the dark ages?
Call 01373 482 774

Speak to our team to discuss your project

info@dentonsdigital.com

Send us an email to start a conversation

Why your outdated website deserves a modern make-over

By Tony Heywood

Posted: August 9, 2024

You may be proud of the fact that your website is an ancient artifact, perhaps dating all the way back to the 1990s, but, quaint as that may be, that “retro” site will be doing your business more harm than good.

The digital world of today is so vastly different to that of 20 – even 10 – years ago. Old, outdated websites look visually messy and cluttered. More importantly they don’t fit all the technical criteria to be noticed by the search engines, fall down on secure browsing, and lack responsiveness for displaying on all modern devices.

In fact, an old website falls short in just about all the things that make it useful for generating leads for your business. “Old” can be defined as any website that hasn’t been updated or re-designed (technically, aesthetically or content-wise) for at least five years. Ideally websites need a makeover every two to three years.

Signs Your Website Needs a Facelift

Outward indicators that your website needs a refresh will be things like declining visitor numbers, reduced engagement, and a dip in previously healthy conversion rates. In other words your website has stopped working for you, because the search engines have left it behind.

It’s time to make an honest appraisal of your small business website, and if you can tick off any of these problems it’s time to take action:

These points deal only with the problems you can see – your old website will also be having a negative effect on your business prospects because of technical issues that aren’t apparent from the “front end”, like poor security, outdated plugins and not being compatible with current web browsers.

The Advantages of Updating Your Old Website

We’ve already mentioned the fact that users can be put off by an obviously dated website and move on to fresher looking competitors, meaning you will be losing business prospects and sales.

Beyond the obvious benefit of increasing your website traffic and encouraging conversions, there are other good reasons for investing in a website revamp, such as:

How to Refresh Your Tired Outmoded Website

Once you come to the realisation that your website has shortcomings, the next step is to ascertain just how much work it needs to bring it up to modern standards – and futureproof it as much as possible for the foreseeable future.

The best way to do that is to contact a professional digital agency like Dentons Digital, who specialise in small business websites and have plenty of experience to draw on – and share with you.

Depending on how old your site is and what the shortcomings are identified to be, it may well be possible to make some cosmetic improvements and technical upgrades to your existing site.

It’s just as likely though that you’ll decide to start again with a new, fresh website – affordable with a flexible payment schedule to fit your budget.

Whatever the case may be, the starting point is a free, no-obligation consultation with Dentons Digital.

Get some helpful advice

Fill in the form below, and one of the Dentons Digital Team will be in touch.

If you would rather, you can ring up for a chat, or drop in for a coffee. We can help and advise you on how to improve your digital presence. There are no catches.

Call 01373 482 774

Speak to our team to discuss your project

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