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Even the most beautiful, compelling website in the world will be overlooked and all but invisible to the madding crowd without SEO.
Search Engine Optimisation is the practice of implementing measures that get a website and its content noticed with approval and approbation by internet search engines – particularly Google.
The more the Google algorithm likes your website, the higher up the list the site will be ranked in the results when someone enters a search term seeking your goods or services. If you’re at or near the top of the search results you’re more likely to catch their attention and get their business.
Our in house team continually builds SEO campaigns helping to boost your business.
It sounds simple – but SEO has become an increasingly complex and intricate area of expertise. SEO experts need to keep up with Google’s ever-evolving criteria, the latest analytical software, developments and innovation in the industry, as well as the recognised tactics and techniques for tweaking websites.
All this while keeping tabs on the SEO score and performance of their clients’ websites.
It’s a juggling act that our SEO team excel at, as has been proven time and again as our clients see improvements in their search engine rankings in their niche as well as their location. The knock-on effect is more website traffic and more business.
When you commission Dentons digital to build you a new website, we ensure it is fully search engine optimised in all respects when it is launched.
SEO, however, is a bit like housework! It’s never fully done. SEO is an ongoing process that has to be kept up or any benefit for your website will start to slide.
What our SEO team can do for you and your website…
We therefore offer an ongoing SEO package, tailored to your needs, which ensures our experts devote an agreed certain number of hours each month (depending on the size and complexity of the site) to keeping your website search engine friendly.
We’ll also monitor your site’s performance using specialised software and Google analytics, ready to investigate and react to any negative changes.
We can also undertake a SEO audit of your existing small business website, whether we built it or not, and give you a full report containing recommendations of what needs to be done to bring it in line with SEO best practice and Google algorithm requirements.
If you agree, then we’ll undertake the work and put your website back on track.
All our SEO is done in-house in our offices in Westbury, Wiltshire, where our experts undertake a wide variety of SEO tasks for each client’s website, such as
Keyword research – identifying the search terms that your target audience are most likely to use
Technical SEO – upgrading the technical performance of your site, like enhancing the load speed and responsiveness
Link building – (known as “off-page” SEO) sites are encouraged to link to yours to give it credibility
Content creation – our copywriter writes optimised content and blogs to demonstrate E-E-A-T (experience, expertise, authoritativeness and trustworthiness)
On-Page optimisation of things like title tags, meta descriptions and headers
Analysing data to track website performance and make informed decisions about improvements
This is just a snapshot of a day in the life of our SEO specialists, who are passionate about what they do for your business website.
We are happy to chat to you and formulate a no-obligation quotation for a new website, and we offer flexible payment plans to suit your budget.