Property agents who want to drive growth for their business need to increase property enquiries, and an effective website is the fundamental tool for achieving that goal.
Key Elements of a High-Converting Estate Agent Website
To succeed at generating enquiries and leads estate agents don’t just need an online presence. They need a website that works for them because it incorporates all the features to ensure high conversions. Site visitors come to an estate agent website because they want to make a property deal. An effective website will keep them on the site and encourage them to convert into clients.
Here are some of the features required for ensuring a high number of conversions:
Professional Design and Branding
Your website is an extension of your brand and is often the first impression potential clients will have of your agency. A clean, modern design that reflects your brand’s personality and professionalism builds trust instantly. Consistent use of colour schemes, typography, and logos helps establish credibility and makes for a memorable experience.
High-Quality Property Photography and Virtual Tours
Blurred, poorly lit photographs taken from bad angles are an instant turn-off for property website visitors. Properties with professional, well-lit photos and immersive 360° virtual tours stand out in listings. High-quality visuals not only make properties more appealing but also show that your agency goes the extra mile when marketing properties, which can increase the likelihood of enquiries.
User-Friendly Property Search and Filtering
A clunky search function will quickly frustrate and put off your website visitors, probably sending them to an alternative agency. Potential buyers should be able to find relevant properties in their price bracket and desired location with ease. Advanced search functionality with intuitive filters for location, price, number of bedrooms, and property type enhances the user experience and encourages longer browsing sessions. The easier it is for users to find what they’re looking for the more likely they are to hit the “contact” button.
Clear and Compelling Calls to Action (CTAs)
Don’t leave it to chance that your website visitors will be able to guess what to do if they decide to contact or interact with you. Every page of your website should guide visitors toward taking action—whether it’s booking a viewing, requesting a valuation, or signing up for alerts. CTAs should be clearly visible, well-worded, and strategically placed to drive conversions.
Mobile Responsiveness and Fast Loading Times
The majority of property buyers in the UK (80% of them according to fonemedia.co.uk) use their mobile phones to research the market and book viewings. That means you need a website with a responsive design that adapts seamlessly to all screen sizes, along with fast loading speeds. A poor user experience is the quickest way to lose potential clients.
The Benefits of a Modern Website for Estate Agents
Investing in a professionally designed and developed website that incorporates all the necessary elements for success will pay dividends for your estate agency by providing:
- Increased Lead Generation and Property Inquiries: A well-designed, user-friendly website with engaging content naturally attracts more visitors and encourages them to take action, leading to a significant increase in property enquiries.
- Improved Brand Reputation and Credibility: A professional online presence instantly boosts your agency’s reputation and credibility. It signals to potential clients that you are a modern, forward-thinking, and trustworthy business.
- Enhanced User Experience and Engagement: When users have a positive experience on your website – finding information easily, enjoying high-quality visuals, and navigating effortlessly – they are more likely to stay longer, explore more properties, and ultimately convert into leads.
- Competitive Advantage in the Local Market: In a crowded market, a superior website can be your secret weapon. While competitors might be relying on outdated or clunky sites, your modern platform will stand out, attracting more potential buyers and sellers.
A Case Study
The best way to understand how important a quality website is for an estate agency is to discover the story of a real case in point.
The firm of Myddelton & Major with offices in Salisbury, Andover and Stockbridge has been a pillar of the property sector in England’s south west for around 120 years.
The firm offers a wide range of services including commercial and residential sales, lettings, property management, valuations and more.
They consulted our expert team at Dentons Digital for help with their online presence. Their objective was clear. They needed a website that conformed to modern standards, aligned with their new branding and to improve their ranking in Google’s organic search results.
We set to work on a full website redesign and development with an overhauled menu structure and a more intuitive search function. CTAs were enhanced throughout the site, the contact form refined, load times improved – in fact everything was done to transform the website into a tool that worked hard for the business and its clients.
Advanced SEO set up was the cherry on the top, and the launch of the new site was followed by a targeted local SEO campaign to grow organic visibility across the firm’s three key locations.
The results were clear and measurable. Myddelton & Major’s online performance was boosted significantly, translating into a 123% increase in overall traffic with 141% increase in new users over the course of a year.
Free Audit for your Estate Agency Website
There’s no doubt about it: in a digital-first property market, your website is one of your most powerful tools for generating inquiries and winning instructions. A modern, user-friendly site isn’t just about aesthetics—it’s a lead-generation machine that can set you apart in a crowded field. Dentons Digital can show you how to unlock the power of your website and take your agency to the next level.
We’re offering a free website audit and analysis to help you identify shortcomings and opportunities for improvement. Contact us to start the transformation of your website into your estate agency’s biggest asset.
