Complement Your Dentons Directory listing with a Website

The Complete Small Business Marketing Solution
Call 01373 482 774

Speak to our team to discuss your project

info@dentonsdigital.com

Send us an email to start a conversation

Call 01373 482 774

Speak to our team to discuss your project

info@dentonsdigital.com

Send us an email to start a conversation

Complement Your Dentons Directory listing with a Website

The Complete Small Business Marketing Solution
Call 01373 482 774

Speak to our team to discuss your project

info@dentonsdigital.com

Send us an email to start a conversation

Complement Your Dentons Directory listing with a Website

By Tony Heywood

Posted: August 28, 2024

Dentons Directories has been supporting small and medium-sized businesses in south west England since 1967 by means of publishing print advertising directories for dozens of areas across the region, that are delivered free to households.

Those directories are still pulling in sales for local businesses, despite the proliferation of the digital age and the fact that Dentons now offers a popular and premium website design service for small businesses. Not even social media advertising or our top-rated SEO (search engine optimisation) have managed to knock print directories off of their pedestal!

What has become apparent, however, since we have offered our digital marketing services concurrently with print advertising, is that neither one is superior to the other. For really stellar results when it comes to bringing in more business and profits, you need to cover both bases.

If you have a limited budget for ad spend, you may be confused as to how best to spend it – online or on a printed page? Ideally you should go for both.

The Value of a Traditional Print Advert

If you’re a sole trader or small business that lists an advertisement in a print directory that you know is going to be put through everyone’s letterbox in your local target area, you can feel pretty confident you’re going to get some sales leads.

Even if you’re not wanted immediately, then hopefully that householder or business who receives that handy directory of goods and services will hang on to it, and consult it when they DO need you.

A print advert in a local services directory has a lot going for it:

Yes, whether you’re a local electrician, podiatrist, gift shop, dance teacher or in any other type of business, adverts in a local directory are a cost-effective way of getting your message across to those who may require your services.

Add a Website to Get More Mileage from your Directory Listing

When you advertise your business in a print directory it gives you the bare minimum of space to convince (and therefore convert) those who spot it that they should call and hire you. There’s little more to the average directory listing than your business name and contact details – usually just a phone number.

In the digital age most of us like to be able to find out as much as possible about a company before we decide to deal with them. If you have a website and include the URL (web address) in your directory advert or listing, that will be the logical first port of call for those who want to check your background and credentials.

The directory listing may be the hook, but your website – if properly crafted – will be the bait that potential customers are primed to swallow.

That’s why we highly recommend to our clients that to maximise the potential of your business you invest in both. A directory listing can work in tandem with a professionally built website that is optimised for conversions.

By optimised we mean a website that is:

When a directory listing points to such a website, it is extremely likely that the site will clinch the deal and you’ll gain a customer.

Dentons of Westbury, Wiltshire, are uniquely placed to offer you the best of both these worlds. As long-established and respected publishers of local area directories (25 different books produced annually for specific areas across south west England at the last count), along with an online national directory – dentons.net – we can offer you a premium vehicle for your business listing. The other arm of our business, since the advent of the internet in the mid-1990s – is Dentons Digital, a highly successful digital marketing and web design agency. We’d love to put it all to work for you.

Get some helpful advice

Fill in the form below, and one of the Dentons Digital Team will be in touch.

If you would rather, you can ring up for a chat, or drop in for a coffee. We can help and advise you on how to improve your digital presence. There are no catches.

Call 01373 482 774

Speak to our team to discuss your project

Share this post

Carpenter looking for customers online
News
Sam Sanders

Not getting joinery jobs in nicer areas: what’s holding you back

Missing out on higher-end joinery jobs isn’t about skill, it’s about signals. Homeowners in wealthier postcodes look for proof that you’re reliable, established, and a fit for their home. The fix: reviews, polished photos, and clear presentation that shows your craft deserves their trust (and their budget).

Tiles that stand out
News
Sarah Candy

People can’t remember my tiling company after the job: Here’s how to fix it

Doing a great job isn’t enough if people forget your name afterwards. Customers often remember “the tiler” but not which tiler. That means lost referrals, no repeat work, and no word-of-mouth momentum. The fix: build small, simple memory hooks, reviews, photos, tokens, and follow-ups that make your business name stick.

Roofing websites that stand out
News
Dominic Cross

My roofing company looks the same as everyone else: how to stand out

If your roofing business looks like every other van and website in town, you’re forgettable. Customers don’t choose “the same”, they choose the one that feels trusted, proven, and memorable. Standing out doesn’t mean spending thousands on branding. It means showing proof, personality, and professionalism in the right places.

Websites

We create dynamic websites to generate sales for your business.

SEO

Maximise your website reach with search engine optimisation.

PPC

Reach out to customers with pay-per-click campaigns for your business.

Content Creation

Digital content and copywriting services to get the message across.

Dentons Digital
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.