Speak to our team to discuss your project
Send us an email to start a conversation
Speak to our team to discuss your project
Send us an email to start a conversation
John Loftus Property Centre is a long-established lettings and property management agency based in Warminster, Wiltshire. Known for its personal approach and strong local roots, the business has built a loyal base of landlords over many years. However, its website had become technically outdated and was no longer fit for purpose. With PHP no longer supported, and the property search function retired, the site offered limited value to the business or its users.
The team at Dentons Digital were brought in to create a fresh, functional brochure site that retained the trusted tone of the existing content while providing a more secure, efficient, and user-friendly experience.
The existing website was at the end of its technical life. The client needed a replacement that would present their services clearly, match the aesthetic of their established brand, and serve as a reliable touchpoint for landlords seeking a local, experienced property management partner. Though functionality requirements were minimal, there was still a strong need to reflect the credibility of the business and ensure the platform was secure, responsive, and easily maintainable.
Dentons Digital built a clean, professional website using a pre-agreed template that suited the original content and style. The new build ensured compliance with modern web standards and provided a fully responsive experience for mobile and desktop users alike. While functionality was intentionally streamlined, the site was built with future scalability in mind, allowing for potential expansion should the business require it.
In line with best practice, the development team implemented improved website security through SSL encryption and secure hosting, eliminating the risks associated with the outdated version of PHP and the unsupported and degraded WordPress plugins. A focus on performance optimisation led to faster load times, thanks to clean code, efficient caching, and image compression—enhancing the user experience and contributing positively to search engine rankings.
Advanced SEO Set Up
Dentons also delivered an advanced SEO setup to give the new site a stronger footing in local search. Although the client did not require new copy, the team reviewed existing content to ensure relevant metadata, headers and image alt text were in place, aligning the site more closely with search intent and local visibility goals. With a clear site structure, updated sitemap, and robots.txt file, the site was engineered to support search engine indexing from day one.
The impact of the new website and SEO setup was both swift and significant. Within just three months of launch, overall website traffic rose by 47%, with a 38% increase in new users discovering the site for the first time. Page views surged by 79%, reflecting improved engagement and a more intuitive user experience. User interaction also strengthened across the board—form submissions grew by 44%, views of the Contact Us page climbed by 16%, and the number of phone calls generated through the site increased by 34%.
Increase in phone calls via the site in three months.
increase in page views after three months of launch.
increase in the number of users visiting the contact us page three months are launch.
We are happy to chat to you and formulate a no-obligation quotation for a new website, and we offer flexible payment plans to suit your budget.
