Heat 24

Heat24 Ltd, a well established plumbing and heating business, approached Dentons Digital to create a website that would give them a strong foothold in a competitive market.

Call 01373 482 774

Speak to our team to discuss your project

info@dentonsdigital.com

Send us an email to start a conversation

Call 01373 482 774

Speak to our team to discuss your project

info@dentonsdigital.com

Send us an email to start a conversation

About the client

Adam, a Plumbing and Heating engineer who began his career at 16 and built extensive experience with major contractors like Scottish Power and the National Trust, partnered with Jen, whose background is in public-facing business roles, to combine their skills and launch Heat 24 Ltd. Now established as a family-run company, Heat 24 Ltd provides plumbing and heating services across central Somerset.

The challenge

With a limited and inflexible Squarespace site, they needed a modern, SEO-ready website to generate leads, strengthen brand identity, and highlight key differentiators like BSL accessibility and eco-conscious service delivery.

The solution

Brand-Forward Visual Design

Drawing inspiration from Heat24’s preferred “grungy” aesthetic, the site stands out from typical heating service websites. It reflects the personality of the brand while remaining clean and professional.

Lead-Optimised UX

Strong, visible CTAs prioritising phone contact were placed throughout the site. A sticky header and an easily accessible contact form help maximise conversions.

Inclusive Communication

Recognising the client’s BSL proficiency, we integrated WhatsApp and text-based contact options to accommodate deaf and hard-of-hearing customers—a rare and valuable feature in the industry.

Service Focus

The site clearly prioritises “bread and butter” services such as boiler installations, checks, and fault-finding. The structure ensures that these are immediately visible to both domestic and commercial users.

Project Portfolio with Impact

A visually engaging portfolio page showcases before-and-after projects with concise summaries, helping build credibility and highlight the quality of work.

WordPress Platform

Delivered with WordPress CMS to allow for future scalability, easy updates, and robust SEO performance.

SEO-Enabled Copywriting

Dentons provided content writing services for key pages, with copy optimised for local search to help Heat24 gain traction in regional search results.

The results

The new Heat24 website presents the business as a modern, professional, and community-focused service provider. With a clear visual identity, inclusive contact options, and SEO-ready structure, the site has positioned the brand for lead generation and future growth in both residential and commercial markets. As the brand continues to grow, the website can be expanded to support testimonials, live reviews, and potential financing options.

Get in touch

We create our websites for you, our customers.

We are happy to chat to you and formulate a no-obligation quotation for a new website, and we offer flexible payment plans to suit your budget.

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