Brades Acre

We delivered an increase of 69% for key events including bookings.

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“As a business we have worked with Dentons for a long time from listing in Directories to taking our business online and can only say the service they provide has always been exceptional.”

"We have used Dentons for a very long time I believe since 1999 starting with the directories and now they look after our website. We have just had a big overhaul of our website and we are very pleased with the outcome and can say my customers think we have a wow factor now."

About the client

Brades Acre, the best budget and family-friendly camping and touring site in the South West. Situated in the heart of Salisbury Plain in the beautiful countryside county of Wiltshire, Brades Acre is the perfect location for sightseeing and touring the West Country.

The challenge

Brades Acre is a family run campsite close to Stonehenge in Wiltshire. Their old website had several issues: an outdated design, slow performance, weak user experience, few CTAs, and a lack of trust indicators, resulting in low conversion rates.

The solution

Dentons Digital provided a customised solution for the Brades Acre website, with a strong emphasis on UX, visual design, and improved functionality.

We delivered:

User-Centred Design: A UX-first approach designed to enhance engagement and lead conversions. Page hero banner to surface three core CTAs to guide users to enquire.
Mobile-Optimised Layout: Built mobile-first for seamless multi-device functionality.
Enhanced CTAs: Redesigned CTAs for better visibility and user interaction.
Improved Imagery: Enhanced use of images to capture and retain user interest. Bright visual colours used in the branding to build excitement and engage mood.
Social Proof: Social proof elements added to key pages, building Brades Acre’s credibility. Placement of the testimonials reviewed and amended.
Trust Enhancements: Trust icons incorporated to strengthen authority and build user trust. USPs showcased using new iconography.
WordPress Rebuild: Rebuilt in WordPress, optimised for speed and interactivity.

The outcome was a swift, user-friendly website that elevated Brade Acres digital presence driving more conversions and bookings for the campsite and holiday lodges.

The results

Brades Acre’s new design, initial SEO set-up and ongoing SEO have been successful in driving more traffic to their new website. The refreshed design improved conversion rates, leading to significant growth.

52 %

After one year, visitor numbers increased 52%.

36 %

Page views were up 36%.

69 %

Key events (phone calls, emails, contact us forms and bookings) saw growth of 69%.