Imagine you’re a hungry customer in Chippenham searching for a local bakery, or a householder in Warminster in need of a reliable plumber. Chances are your first port of call will be to conduct an online Google search, ask for advice on social media, or look up a consumer review site.
If your business isn’t there online you’ll miss out on custom; in today’s competitive world without an internet presence you may as well be invisible.
Why you need a strong online presence
- Increased Visibility: Reach a wider audience beyond your immediate geographical vicinity.
- Enhanced Credibility: A professional online presence builds trust and legitimises your business.
- Direct Customer Engagement: Interact with customers, answer questions, and build relationships.
- Cost-Effective Marketing: Digital marketing often offers a higher return on investment compared to traditional methods.
- Competitive Advantage: Stand out from competitors who may be slower to adapt to the digital age.
- 24/7 Shop Window: Your website and social media channels are always open, showcasing your products and services around the clock.
How we can achieve online success for your business
At Dentons Digital we offer a comprehensive suite of digital services designed to meet the specific needs of small businesses. We believe in a holistic approach, ensuring all elements of your online strategy work together seamlessly to achieve your goals.
Invest in a Quality Website
You need a good quality scalable working website to act as the foundation for all your online activity, now and in the future.
Your website is often the first impression a potential customer has of your business. It needs to be more than just aesthetically pleasing; it needs to be functional, user-friendly, and optimised for conversions. We specialise in creating bespoke websites that are:
- Visually Appealing and Brand-Consistent. Reflecting your unique brand identity and values.
- Mobile-Responsive. Ensuring a seamless experience across all devices, from desktops to smartphones.
- Intuitive and Easy to Navigate. Guiding visitors effortlessly to the information they need.
- Search Engine Optimised (SEO-friendly). Built with the foundations for gaining high search engine rankings.
- Secure and Reliable. Protecting your data and your customers’ information.
Our bespoke websites come with all the features and functions you could wish for to make running your business easier. Or if you just starting out and are watching the pennies, you can opt for one of our affordable template websites that can be expanded as your business grows.
Whether you have a B&B in Bradford-on-Avon in need of an online booking system, if you’re a local artisan in Frome showcasing your crafts, or an appliance repair business in Bath wanting to streamline appointment requests, we can build a website that meets your specific business objectives.
Our wonderful WordPress websites also come with a simple to use built in content management system so you can keep the pages fresh and updated yourself.
Put Your Site in the Spotlight with SEO (Search Engine Optimisation)
Blast off with PPC (Pay Per Click) Advertising
Having a beautiful website is a great start, but it’s only truly effective if people can find it. This is where Search Engine Optimisation (SEO) comes in. Our SEO services are designed to help your website rank higher in Google and other search engines, driving organic, qualified traffic to your site. We focus on:
- Keyword Research. Identifying the terms and phrases your target audience is using to search for businesses like yours (e.g., “independent bookshop Salisbury,” “garden centre Swindon,” “accountant Melksham”).
- On-Page SEO. Optimising your website content, meta descriptions, and images to fulfil the criteria of the search engines.
- Local SEO. Crucial for south west businesses, ensuring you appear in the results for “near me” searches and local maps. We help you set up and optimise your Google Business Profile.
- Technical SEO. Ensuring your website’s technical infrastructure is sound to facilitate search engine crawling and indexing.
- Content Creation. Developing valuable, engaging content that answers your customers’ questions and establishes you as an authority in your field.
Our proven SEO strategies will, quite literally, put your business on the map.
While SEO focuses on organic, long-term visibility, Pay-Per-Click (PPC) advertising offers immediate exposure at the top of search engine results and on social media platforms.
We work with you to deliver Google Ads or Bing advertising campaigns that bring a great return on investment, securing top slot visibility for your business.
Our PPC services include:
- Campaign Strategy and Setup. Designing targeted campaigns on Google Ads and social media platforms.
- Keyword Research and Bid Management. Optimising your bids for maximum ROI.
- Ad Copywriting. Crafting compelling ad copy that encourages clicks.
- Landing Page Optimisation. Ensuring your landing pages are effective in converting visitors into customers.
- Ongoing Monitoring and Optimisation. Continuously refining campaigns to improve performance and reduce costs.
PPC is ideal for new businesses wanting to quickly gain visibility, for promoting special offers, or for targeting customers during peak seasons. Imagine a florist shop in Salisbury running a targeted PPC campaign for Mother’s Day, or a new restaurant in Chippenham attracting diners with a limited-time offer.
Your Local Digital Partner in Wiltshire
If you’re ready to join the many other thriving businesses across all sectors in the south west who have joined forces with our digital experts to bring in the bacon, we’re ready to maximise your online presence with affordable solutions and flexible packages designed to suit your budget.
Contact us today for a free consultation. Let’s discuss your business, your goals, and how our tailored digital services can help you unlock your full online potential.
