Speak to our team to discuss your project
Send us an email to start a conversation
Speak to our team to discuss your project
Send us an email to start a conversation
Adam, a Plumbing and Heating engineer who began his career at 16 and built extensive experience with major contractors like Scottish Power and the National Trust, partnered with Jen, whose background is in public-facing business roles, to combine their skills and launch Heat 24 Ltd. Now established as a family-run company, Heat 24 Ltd provides plumbing and heating services across central Somerset.
With a limited and inflexible Squarespace site, they needed a modern, SEO-ready website to generate leads, strengthen brand identity, and highlight key differentiators like BSL accessibility and eco-conscious service delivery.
Brand-Forward Visual Design
Drawing inspiration from Heat24’s preferred “grungy” aesthetic, the site stands out from typical heating service websites. It reflects the personality of the brand while remaining clean and professional.
Lead-Optimised UX
Strong, visible CTAs prioritising phone contact were placed throughout the site. A sticky header and an easily accessible contact form help maximise conversions.
Inclusive Communication
Recognising the client’s BSL proficiency, we integrated WhatsApp and text-based contact options to accommodate deaf and hard-of-hearing customers—a rare and valuable feature in the industry.
Service Focus
The site clearly prioritises “bread and butter” services such as boiler installations, checks, and fault-finding. The structure ensures that these are immediately visible to both domestic and commercial users.
Project Portfolio with Impact
A visually engaging portfolio page showcases before-and-after projects with concise summaries, helping build credibility and highlight the quality of work.
WordPress Platform
Delivered with WordPress CMS to allow for future scalability, easy updates, and robust SEO performance.
SEO-Enabled Copywriting
Dentons provided content writing services for key pages, with copy optimised for local search to help Heat24 gain traction in regional search results.
The new Heat24 website presents the business as a modern, professional, and community-focused service provider. With a clear visual identity, inclusive contact options, and SEO-ready structure, the site has positioned the brand for lead generation and future growth in both residential and commercial markets. As the brand continues to grow, the website can be expanded to support testimonials, live reviews, and potential financing options.
We are happy to chat to you and formulate a no-obligation quotation for a new website, and we offer flexible payment plans to suit your budget.
