PPC

Actively reach out to customers with pay-per-click with fast results.

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“As a business we have worked with Dentons for a long time from listing in Directories to taking our business online and can only say the service they provide has always been exceptional.”

"We have used Dentons for a very long time I believe since 1999 starting with the directories and now they look after our website. We have just had a big overhaul of our website and we are very pleased with the outcome and can say my customers think we have a wow factor now."

Professionally run profitable ppc campaigns

With commerce moving increasingly online, businesses need more than ever to attract website traffic and conversions – and that means coming out ahead of the rest on search results when potential clients are browsing for providers of the goods or services they require.

The long term way to ensure this happens is using quality SEO techniques and tactics, but if you want to give your business a boost online you can use PPC advertising – most notably Google Ads and/or Bing.

Pay-per-click campaigns for you

We work with you in delivering a campaign focused on your business.

Understanding PPC

PPC (Pay Per Click) is a method of targeted online advertising that – if done right by a professional agency – is a short cut to the top of the search engines, putting your business up there, right where you want it to be in the rankings.

Best of all, PPC secures top slot visibility without costing an arm and a leg, giving you an incredible return on investment.

Expert PPC campaign management

A cleverly run PPC advertising campaign can potentially earn a hefty profit. You can set your own budget and wait for those click throughs (followed by conversions which turn into to sales revenue).

For example, you might pay £2 for a click on your PPC ad, and this ends up with the user visiting your website and buying goods worth £200. It’s certainly worth taking a risk with potential rewards like that.

How PPC works.

The beauty of PPC advertising is that you pay nothing to have your advert appear on a search results page (for example Google); you only pay a fee when someone clicks on the ad, taking them to a landing page within your website.

What you pay for that click (the Cost per Click or CPC) is determined by an algorithm on the particular platform your advert is on, based on bids on specific keywords in the ad space from other advertisers, the quality of the content, and various other factors.

It sounds complicated – and it is – which is why a successful, cost-effective PPC ad campaign requires constant analysis, research, monitoring, tweaking and optimisation by an experienced professional.

Here at Dentons Digital our specialist PPC team are running successful, profitable campaigns for many clients right now.

In a nutshell, this is what we do…

Decide which platform to use, create campaign goals and targets.

Load the appropriate account with a specified budget

Create a small, effective text advert.

Research the best keywords (search terms) to be associated with the advert.

Create an attractive landing page with quality content and effective calls to action.

Keep up constant tracking, analysis and monitoring of the advert’s performance throughout the campaign.

Keep in close communication with you, the client, to report developments and agree any necessary modifications or refinements to the elements of the campaign.