Cookie Policy

This Cookies Policy sets out the basis on which we, Dentons Digital, use cookies and similar technologies on or in relation to our website, https://dentonsdigital.com/  (our website). This Cookies Policy is effective from 01 July 2021.

 ‘Essential’ cookies are automatically placed on your computer or device when you access our website or take certain actions on our website. ‘Non-essential’ cookies and other technologies are only placed on your computer or device if you have consented to us doing so. For information on the difference between essential and non-essential cookies, see the section below entitled About cookies.

For information on how you consent and how you can withdraw your consent to us placing non-essential cookies and other technologies on your computer or device, see the section below entitled How to accept or reject cookies.

Contents

    About cookies

    List of cookies used

    Non-essential cookies

    How to accept or reject cookies

    Copyright

About cookies

What are cookies?

Cookies are small data files sent by a website’s server to a web browser, processor memory or hard drive and stored there. They can be used for a range of different purposes, such as customising a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information.

Essential and non-essential cookies

Cookies can be classified as either ‘essential’ or ‘non-essential’.

Essential cookies: these are cookies that are either:

    used solely to carry out or facilitate the transmission of communications over a network; or

    strictly necessary to provide an online service (e.g. our website or a service on our website) which you have requested.

Non-essential cookies: these are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (‘analytical’ cookies) or cookies used to display advertisements to you (‘advertising’ cookies).

Session and persistent cookies

Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.

Session cookies: session cookies last for as long as you keep your browser open. They expire when you close your browser.

Persistent cookies: persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.

First and third party cookies

Cookies can be classified as ‘first party’ or ‘third party’.

First party cookies: these are cookies placed on your device by our website domain.

Third party cookies: these are cookies placed on your device by third party website domains.

If you require further information about cookies in general, please visit www.allaboutcookies.org

List of cookies used

We use the following cookies on or in relation to our website:

Non-essential cookies

We use the following types of non-essential cookies on our website:

    Functional cookies

    Analytical (or performance) cookies

    Targeting (or advertising) cookies

List of cookies used

We use the following cookies on or in relation to our website:

Name of Cookie

 

Essential or Non-essential?

Type of cookie

First or Third party?

Session or Persistent?

Expiry Time

Purpose

SIDCC

Non-essential

Functional (security)

Third party

Persistent

3 months

Google security cookie used to prevent unauthorised access to the user’s information.

CONSENT

Non-essential

Functional (consent related)

Third party

Persistent

20 years

Google consent setting cookie.

VISITOR_INFO1_LIVE

Non-essential

Functional

Third Party

Persistent

179 days

Tries to estimate the users’ bandwidth on pages with integrated YouTube videos.

has_js

Non-essential

Functional

First party

Session

End of browser session

Registers whether or not the user has activated JavaScript in the browser

_gali

Non-essential

Functional

First party

Session

End of browser session

The first party Google Analytics cookie is used by Google Analytics to specify user’s country.

_gat

Non-essential

Functional

First party

Session

End of browser session

Used by Google to throttle the request rate.

_ga

Non-essential

Analytical

First party

Persistent

2 years

To distinguish website visitors.

_gid

Non-Essential

Analytical

First party

Session

End of browser session

Generates statistical data on how a visitor uses the website.

PREF

Non-essential

Analytical

Third Party

Persistent

8 months

Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites.

YSC

Non-essential

Analytical

Third Party

Session

End of browser session

Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

GPS

Non-Essential

Analytical

Third Party

Session

End of browser session

Registers a unique ID on mobile devices to enable tracking based on geographical GPS location.

NID

Non-essential

Advertising

Third party

Persistent

6 months

Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.

IDE

Non-essential

Advertising

Third party

Persistent

1 year

Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficiency of an ad and to present targeted ads to the user.

1P_JAR

Non-essential

Advertising

Third party

Persistent

1 month

Google cookie used to gather website statistics, and track conversion rates.

 

Functional cookies

These are cookies that are designed for purposes such as enhancing a website’s functionality. These are either not strictly essential for the website or functionality which you have requested to work, or are cookies which serve non-essential purposes in addition to their essential purpose. We use the following functional cookies on our website:

    a first party session cookie to register whether or not the user has activated JavaScript in the browser. The session cookie is called has_js

    two first party session cookies used to help Google Analytics manage the number of users on our website. These Cookies are called _gat and _gali

    a third party persistent cookie to improve the loading time and functionality of videos on our website. This cookie is: VISITOR_INFO1_LIVE. This cookie expires after 179 days.

    a third party persistent cookie used by Google in relation to the user’s consent settings. This cookie is called CONSENT and expires after 20 years.

 

How to opt in or out from functional cookies

See the section below entitled How to accept or reject cookies

Processing information about you contained in or obtained from functional cookies

Legal basis for processing: we process information about you contained in or obtained from functional cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). We will only process such personal information if you have consented to us placing cookies on your computer or device.

Legitimate interests: improving your website experience and providing and enhancing the website’s functionality.

Analytical (or performance) cookies

Analytical (or performance) cookies track and gather data about what a user does on a website. These cookies are not essential for our website or its functionality to work.

 We use the following analytical cookies on our website:

    Google Analytics cookies to help us understand how you engage and interact with our website, including how you came to our website, which pages you visited, for how long and what you clicked on and your location (based on your IP address). The Google Analytics cookies used on our website are: _ga which is a persistent cookie and expires after 2 years, OTZ which is a persistent cookie and expires after 6 months and _gid, which is a session cookie. We also use the Google Analytics cookie _gat and _gali, which is explained in more detail in the ‘functional cookies’ section above.

    YouTube cookies to track when you watch YouTube videos on websites across the internet. These generate statistics on the videos you watch such as how many videos you watch and for how long. These cookies are: PREF, YSC and GPS. YSC and GPS are session cookies and PREF is a persistent cookie expiring after 8 months.

More information

Google Analytics cookies are classified as first party cookies as they are set by our website domain, although Google collects and processes information from our use of Google Analytics. To find out more about how Google handles information collected from Google Analytics, see Google Analytics’ privacy policy, which is available here: https://support.google.com/analytics/answer/6004245

For information on how Google uses data from cookies it uses, please visit www.google.com/policies/privacy/partners/ 

For YouTube’s (Google’s) privacy policy, please visit https://policies.google.com/privacy?hl=en 

 How to opt in or out from analytical cookies

See the section below entitled How to accept or reject cookies

To opt out of Google Analytics tracking across all websites in general, you can do so here: http://tools.google.com/dlpage/gaoptout 

Processing information about you contained in or obtained from analytical cookies

Legal basis for processing: we process information about you contained in or obtained from analytical cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Targeting (or advertising) cookies

Targeting (or advertising) cookies record information about your visit to and use of our website, for advertising purposes. We use the targeting cookies for the following purposes on our website:

    a third party persistent cookie used by Google’s AdSense network which registers a unique ID that identifies a returning user’s device which is used to target advertisements to the user. This cookie is called NID and expires after 6 months.

    a third party Google persistent remarketing cookie to display advertisements to you about our goods and services across the internet, including on other websites you visit. This cookie is called IDE and expires after 1 year.

    third party persistent cookie used to gather website statistics and track conversion rates. This cookie is 1P_JAR and expires after 1 month.

    a third party persistent cookie which collects anonymous data related to the user’s visit to the website, such as the number of visits, average time spent on the website and which pages have been loaded, with the purpose of personalising and improving the Twitter service. This cookie is guest_id and expires after 2 years.

Google uses cookies to display advertisements to you about our products and services on other websites and locations across the internet based on the fact that you have visited our website. Google may also display other advertisements across the internet to you about third party services using the Google AdSense network, although this is beyond our control. For more information about Google remarketing, click here: https://support.google.com/adwords/answer/2453998?hl=en 

For further information on Google’s advertising cookies, please see their cookies policy here: https://policies.google.com/technologies/types

How to opt in or out from advertising cookies

See the section below entitled How to accept or reject cookies

Processing information about you contained in or obtained from analytical cookies

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).

How to accept or reject cookies

There are a number of different ways in which you can accept or reject some or all cookies and similar technologies. Some of the main methods of doing so are described below.

You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.

You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.

You can find more detailed information about cookies and adjusting your browser settings by visiting www.allaboutcookies.org

Accepting or rejecting cookies

Browser settings

You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:

    Google Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB 

    Mozilla Firefox: https://support.mozilla.org/en-US/kb/delete-browsing-search-download-his 

    Microsoft Internet Explorer: https://support.microsoft.com/en-us/help/278835/how-to-delete-cookie-fil 

    Apple Safari: https://support.apple.com/kb/PH5042?locale=en_US 

Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third-party applications which you can add to your browser to block or manage cookies.

Existing cookies

To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.

Google Analytics Opt-out Browser Add-on

You can opt out of Google Analytics tracking by installing the browser add-on which is available here: http://tools.google.com/dlpage/gaoptout 

Google Adsettings

You can manage and opt out of personalisation of advertisements by Google by visiting Google’s ad settings page here https://adssettings.google.com/ and by:

    unticking the button entitled ‘Also use Google Account activity and information to personalize ads on these websites and apps and store that data in your Google Account’; and

    switching the ‘Ads Personalisation’ setting off (i.e. by ensuring the switch at the top of the page is set to the left/grey and not the right/blue).

Alternatively, you can install a free browser plugin here: https://support.google.com/ads/answer/7395996 

 Copyright

The copyright in this Cookies Policy is either owned by, or licensed to, us and is protected by copyright laws around the world and copyright protection software. All intellectual property rights in this document are reserved