Consistent & Quality
Making search engines find and rank a site is far from easy.
On-page SEO requires the right code, web design and high quality content. It demands a great deal of experience and knowledge- which luckily, we have! Google wants a better user experience, and who are we to argue with that. The rules have become increasingly strict and the search engine algorithms are always changing.
As Smart Search Experts, we start with on-page SEO. But we don’t stop there.
Often, the things that matter to Google and other search engines happen away from your website.
Off-page SEO simply tells Google what others think about your site. People only cite, reference and share stuff they like. Because of this, off-page search engine optimisation is not just about links. Links are great, but it goes deeper than that. Brand mentions (your site URL or brand name mentioned on another site without a hyperlink) are an integral aspect of off-page search signals.
We never play games with the system or build fake links. Although these techniques can work, they come with the risk of your website being penalised by search engines. It’s just not worth it.
We use best practices and strategies that are in line with the rules set by search engines. These rules were set by the search engines in order to provide value to their users. Conveniently, that lines up with your business goals of providing value to your clients – so there’s no reason for us not to play by the rules!
All projects we undertake begin with a full & comprehensive technical audit, this includes: Keyword research and competitor analysis, on and off-site content optimisation integrated with social media and site content, ethical and effective outreach and link building. Opportunities to improve positions and authority are identified through analysis of the search landscape and key competitor websites. We provide you with transparent, target-driven reporting, ongoing search engine optimisation recommendations, and proactive guidance.
Call us on 01373 580126 or click on the link below to see how we can help you.