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Dentons Digital SEO campaigns in Worcester conform to the Google best practice guidance, employing the most up to date tools and SEO techniques.
Our bespoke SEO Campaigns in Worcester are aimed at:
Success for any business in Worcester means converting leads into sales, whether it be centred on products or services.
Online leads and conversions only occur in useful numbers when a website draws maximum traffic. To get that traffic your website has to be noticed, and that means it needs to appear at or near the top of the search engine results when someone searches for the relevant product, service or information which it offers.
SEO is the process of making your website as search engine friendly as possible, satisfying all the criteria of the algorithms so that it is recognised as a worthy prospect by the search engine and moved to the top of the list.
It takes knowledge, skill and clever tactics to implement the techniques required to get your Worcester website noticed: Dentons Digital can do it all.
Successful SEO in Worcester involves working on two elements – On Page and Off Page SEO. Like two sides of a coin, these represent around half each of a website’s ability to rank highly.
On Page SEO as the title suggests is the practice of optimising individual web pages. Things like content, architecture, meta descriptions and more can be adjusted in order to increase organic traffic to the website.
On Page we work on:
If you want more information we have created and in-depth On Page SEO guide here.
Off Page SEO refers to all the activities that take place away from your website to improve its search engine rankings. Link building is part of this, but there are other external factors that are important too.
These include:
Every business in Worcester, large and small, needs a quality website to front its online presence – but a website alone is not enough to engage and attract potential new customers.
The best website in the world is not going to work for you unless it is visible to users, and the way it becomes visible is to appear at the top of the search engine results – and that in turn means it needs some SEO doctoring – the more treatment the better.
SEO that is professionally applied by experienced, dedicated practitioners is the only way a Worcester business website will grab one of the top spots on Google, Bing orthe other search engines, resulting in an increase in website traffic. If you don’t grab that top spot then your competitors in the market probably will.
Research has proved that on search engines like Google 92% of people tend to click on the websites that appear on the first page of search results. Very few of us bother to scroll beyond the first page.
Investing in SEO will obviously bring a hefty return. Website owners in Worcester can’t really afford not to make sure their SEO is up to scratch.
Dentons is one of southern England’s longest established firms, having been in the advertising business since it was founded by John Denton in 1967. Since 2004, led by John’s son Robin, the company has become recognised as a leading full service digital marketing agency with clients across the country and abroad.
One of Dentons specialisms is SEO. We have put together an in-house team of highly experienced SEO consultants with extensive local knowledge of the Worcester digital marketplace.
Our modern, well-equipped base is staffed with all the talent required to run a successful SEO campaign, including SEO executives, website developers, content writers and analysts.
We don’t believe in “one size fits all” SEO. Each business and each website is unique and needs to be treated accordingly.
When you bring your website to us to be optimized we audit it from top to bottom, and get to know you over a cup of coffee so that we gain an understanding of your business and what your goals are. This enables us to put together a bespoke SEO campaign plan which we can execute with your approval.
Your Dentons Digital SEO campaign in Worcester will include:
When your SEO campaign in Worcester is launched you’ll be given a three month plan of action designed just for your website, which we will implement. As the campaign unfolds you will receive a free monthly SEO traffic report (usually by email) as well as ranking information for the month (mobile and desktop.
You’ll have a dedicated account manager who will call you each month to discuss your campaign’s performance, answer any questions you may have and inform you of any further SEO recommendations.
At the end of three months we’ll schedule a meeting for you with the head of the SEO team to decide on the next steps.
You don’t have to worry about being tied up into a long contract for our SEO services – we are confident that the results we achieve alone are sufficient to keep you on board!
When you first contact us for SEO assistance with your website in Worcester we’ll undertake a comprehensive SEO audit of your website.
The results of this audit will form the base for us to use to structure your tailored SEO campaign. It will identify all the elements that need to be improved to ensure your website ranks well.
Our audit is extremely thorough and exhaustive, covering the following:
Our SEO clients in Salisbury include Estate Agents Myddelton & Major.
Dentons teamed up with the client to create a website that could be easily updated by their team, in order to give them the freedom to add and remove properties as and when they were sold or put on the market.
We have also worked on their SEO campaign helping them increase their SEO footprint, read the full case study here.
The Google video below outlines the best practice for hiring an SEO agency.
SEO stands for Search Engine Optimisation. This is the process of adjusting elements of your website so that they are more search engine friendly. It also includes off page SEO that involves getting high quality links to your website from other places on the internet. The better your SEO the more likely you are to rank well in the organic search results.
SEO is important because the higher that your site ranks in the organic search results the more visits your website will receive. The more traffic you receive the more leads and sales your business will get. It is now virtually impossible to get a page to rank on first page of the Google results with an SEO campaign.
Optimising a website for the correct keywords is the foundation of a great SEO campaign. The keywords chosen need to be ones that will result in leads and sales. It is easy to get blinded by large search volumes for search terms that are unlikely to convert into sales or are too difficult to rank for. The aim of all SEO should be driving leads and conversions; poor keyword selection can result in traffic but no new leads.
SEO is a long game – it takes between six and twelve months for the full benefit to be seen. The time it takes for SEO work depends on how competitive the target niche and campaign keywords are. You should be able to see positive impact after a month in terms of organic rankings, but to get to the top end of the front page will take longer.
Dentons Digital is a full service digital marketing agency based in Westbury, Wiltshire. Dentons Digital is part of Dentons Directories Ltd (established 1967) which also comprises dentons directory and dentons.net
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