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Dentons Digital is turning losing websites into winners with superb SEO campaigns which use best practice and deliver results.
Our bespoke Cardiff SEO Campaigns will:
There are thousands of definitions explaining SEO – which stands for Search Engine Optimisation. Simply put, SEO is the art of optimizing your website content so that a search engine will want to show it as a top result for searches using certain keywords.
So, if someone searches for “plumber in Cardiff”, and you’re a Cardiff plumber with a website, will that person find you on Google and hire you to fix his broken pipe?
You probably will get the job if the potential customer sees your site listed in the top few search results; if it’s not there, the probability is that the customer will click on a site that IS listed at the top. It’s unlikely they’ll take the trouble to scroll endlessly down the list to find you in position 2,012! The work will go to one of your competitors who has invested in SEO and therefore appears at or near the top of the results list.
The results that SEO can bring you are magical; the way SEO is applied professionally to your site is a lot more down to earth, however, involving technical know-how and search engine savviness.
It takes two to tango when it comes to SEO. There are two elements to consider – On Page SEO and Off Page SEO. Both are equally important and deserving of attention when we set out to improve a website’s organic ranking in Cardiff.
On Page SEO requires making sure the components of each webpage are structured to meet the demands and approval of the search engine algorithms.
On Page optimisation involves:
If you want more information we have created and in-depth On Page SEO guide here.
Off page SEO goes off-site to make sure that your Cardiff business website is well represented in the wider online world, and helps also to generate brand awareness.
Off Page SEO factors include:
Best Practice SEO is all about building a sustainable online business. It doesn’t matter whether your website is simply a vehicle for information about who you are and what you do, or whether it is an online shop selling products, for it to work a website must be noticed and accessed by potential customers.
When internet searches are conducted in Cardiff by people who are seeking something you offer, your website needs to be at the top of the queue, visible and noticeable.
Dentons Digital can achieve this by bringing all the knowledge and experience of our talented SEO team to bear. We know how to play by the search engine rules. SEO isa worthwhile investment that will pay off with increased website traffic, leading in turn to more sales, brand awareness and website user engagement.
We like to say that our business is your business – and it has been that way since 1967 when our founding father (literally – his son is now CEO) started out helping businesses in south west England market themselves in a series of business directories.
In 2004 Dentons entered the digital domain, growing from designing and developing a few websites a year into the fully fledged digital marketing agency that it is today.
One of the core services we offer is SEO consultancy and website fixes. We have an in-house team of specialist SEO experts who we are proud to say achieve great results working with websites of all sorts, from sole traders to major corporations.
We have local knowledge of the digital marketplace in Cardiff, and are ready, willing and able to help Cardiff firms climb up the search engine ladder.
There is a right and a wrong way to carry out SEO. You can go for a quick fix andfocus purely on pleasing the search engines, sacrificing website quality for SEO strategies like stuffing keywords or duplicating content (this is called Black Hat SEO) or you can play by the rules and actually enhance your site content, introducing relevant and worthy features (White Hat strategies).
We only use White Hat SEO tactics and techniques, which last the distance and leave your website sporting relevant content, well labelled images, relevant links and references, good spelling and grammar, standard compliant HTML and unique and relevant page titles.
We also like to take a personal approach, making sure we understand you and your business thoroughly, so we can craft a unique tailor-made SEO campaign in Cardiff just for you.
Your Dentons Digital SEO campaign in Cardiff will include:
After meeting with you our SEO experts will draft a three-month SEO plan, which will detail what actions we’ll take to improve the ranking of your website, and when we’ll take them. Once we’ve discussed the plan with you and you give it the thumbs’ up, we’ll set to work executing it.
During the three months that the plan runs (and for as long thereafter as you decide to keep up ongoing SEO with us) you’ll receive an SEO traffic report each month end, detailing your choice of analytics, such as site visitors, bounce rate, type of device used, etc. You’ll also be given website ranking information (for mobile and desktop).
Once a month (at least) you’ll hear from your dedicated Dentons account manager, who’ll update you on the progress of the SEO campaign, and discuss any questions or concerns you may have.
Once the three month plan comes to an end we’ll arrange a meeting between you and our Head of SEO – a kind of “debrief” where the campaign can be assessed and you can be advised of how best to proceed with ongoing SEO to keep rising through the search engine ranks.
Dentons Digital offers free SEO audits for the websites of businesses and organisations in Cardiff.
An SEO audit involves a thorough check of your website using all sorts of specialised SEO software and analysis to pick up any problems with the current SEO set up, and identify where SEO action could improve the site’s ranking ability.
After inspecting your site we’ll draw up a report for you, with recommendations to enhance your website’s SEO performance.
Here is the range our SEO audits encompass:
Our SEO clients in Salisbury include Estate Agents Myddelton & Major.
Dentons teamed up with the client to create a website that could be easily updated by their team, in order to give them the freedom to add and remove properties as and when they were sold or put on the market.
We have also worked on their SEO campaign helping them increase their SEO footprint, read the full case study here.
The Google video below outlines the best practice for hiring an SEO agency.
SEO stands for Search Engine Optimisation. This is the process of adjusting elements of your website so that they are more search engine friendly. It also includes off page SEO that involves getting high quality links to your website from other places on the internet. The better your SEO the more likely you are to rank well in the organic search results.
SEO is important because the higher that your site ranks in the organic search results the more visits your website will receive. The more traffic you receive the more leads and sales your business will get. It is now virtually impossible to get a page to rank on first page of the Google results with an SEO campaign.
Optimising a website for the correct keywords is the foundation of a great SEO campaign. The keywords chosen need to be ones that will result in leads and sales. It is easy to get blinded by large search volumes for search terms that are unlikely to convert into sales or are too difficult to rank for. The aim of all SEO should be driving leads and conversions; poor keyword selection can result in traffic but no new leads.
SEO is a long game – it takes between six and twelve months for the full benefit to be seen. The time it takes for SEO work depends on how competitive the target niche and campaign keywords are. You should be able to see positive impact after a month in terms of organic rankings, but to get to the top end of the front page will take longer.
Dentons Digital is a full service digital marketing agency based in Westbury, Wiltshire. Dentons Digital is part of Dentons Directories Ltd (established 1967) which also comprises dentons directory and dentons.net
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