Local SEO, getting your local business, local office or branch to rank locally in either the three-pack map using your GMB listing or in the local organic search results, is a real passion of the SEO team at Dentons Digital. We have over 10 years of experience in the local SEO space and constantly monitor and research the latest trends in local SEO. From our reading and research on local SEO this month we have curated our favourite local SEO stories, reviews and products. Enjoy reading and watching them:
BrightLocal – Local Citation Services Compared
Bright local is a great resource for local SEO with some great free tools and a regularly updated blog. They really have their finger on the pulse of local SEO. This great post compares paid for local citation services. The post outlines what a web citations and name address and phone (NAP) data is, why they are important and provides overviews of a number of services that will submit and monitor your online citations and NAP. The article reviews Yext, Moz Local, Brightlocal, Whitespark, Advice Local and Synup looking at a variety of factors including cost and time taken. It is a great read if you are looking to compare the citation market.
Read the full article here:
https://www.brightlocal.com/2016/11/02/moz-local-vs-yext-vs-brightlocal-vs-whitespark/
Whitespark – Goggle Review Link Generator Tool
This is a cool review and walkthrough of the new Google tool that allows you to make the Rate and Review process in Google much easier. The post outline how the process works, some examples of it in action and tips on how to get the best out of the tool. A must read for small business owners looking to get more Google reviews.
Read the full article here:
https://whitespark.ca/blog/google-review-link-generator-tool-encouraging-reviews-just-got-easier/
Search Engine Land – Consumers Will Leave Reviews if Asked
This article dovetails well with the Whitespark article and the research comes from a BrightLocal survey. I have picked this article as it is a nice summary of the research and contain links to the full article if you want to read it. It covers off a wide range of issues but it is interesting to read that around 70% of users will leave a review for a business if they are asked to do so. How often are you asking for reviews?
Read the full article here:
http://searchengineland.com/70-consumers-will-leave-review-business-asked-262802
Brandify – Google Map Maker Closing Down
Brandify is a local marketing platform and the site has a great knowledge centre and hosts a well written and regularly updated blog that is focussed on local issues. This article outlines how, why and when Google is closing down its Map Maker tool in March 2017. Google are replacing Map Maker with a new tool – local guides. Worth getting a Local guides account as soon as you can. This post it a great entry point into the new tool.
http://blog.brandify.com/google-map-maker-shutting-down-local-guides-taking-its-place
Google – Google Local Guides
Google’s own gateway to their new Local Guides product. It outlines the benefits of becoming a member, community events and tips, tips for creating guides, maps and a link to open your account.
https://www.google.com/local/guides/
The video below outlines the process and how the usage develops as you review more places.
I hope you have enjoyed our round up of local search article for November. For help with your Local SEO please contact us for a free initial chat on 01373 480584.
We have experience of helping local businesses rank well in Google across a wide range of niches. Our local SEO clients include MDC Electrical Installations , MD King Conservatories, ACS Specialist Cleaning, Reflective Shine , Roman Skylifts , Abbey Glass and Windows and Future Security Systems.
Tony Heywood 2016 ©
