Google Signals BETA Released

Google Signals is a new Google Analytics Cross Device Report. It will allow marketeers to track users across their devices without breaking the navigation journey of the user.

For example, before having the facility of signals a user visiting your site on a mobile would not be recognised as the same user if he/she converted on a tablet or desktop. This would leave a big hole in your conversion tracking and result in certain channels conversion statistics ending up attributed to direct rather than the actual source.

With signals this will change for any users that have turned on Ads Personalization.

How to activate Google signals?

Google signals is only available for a few users currently but will be rolled out to more during the next few weeks. If you have already been given access once you login to Google analytics you will see a blue bar at the top of the page that states.

“Unlock new cross-device capabilities and more”

Click the get started button to activate it.

You will then be asked if you would like to enable it for all properties in your account or individual accounts.

Once set you will be able to access the reports in your side section labelled “cross device” in the Audence drop down.

Is this going to benefit your conversion tracking let us know in the comments below.

Want to grow your business online?

Get Some Helpful Advice

Fill in the form below, and one of the Dentons Digital Team will be in touch.

If you would rather, you can ring up for a chat, or drop in for a coffee. We can help and advise you on how to improve your digital presence. There are no catches.

About The Author

Phil Mitchell

Phil Mitchell

Phil has been interested in technology since he got his first Acorn Electron and started programming in basic. He has worked for many companies in the digital field whether that is developing or marketing. His main skillset is driving traffic primarily via PPC advertising as he said ‘it is binary you spend X amount and need to make more than that to profit. You either make a profit or not there is no talking around it.’

Share this post

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email

Related Posts

What We Provide

We provide custom web development, purpose-built for the needs of your customers and business. Through every step of the development process, we’ll stay in full contact with you to ensure your site is accessible and usable.

Call us on 01373 580126 or click on the link below to see how we can help you.