About the brand
CLS is a specialist in Soft Skills and Management and Leadership Training and Coaching.
With a strong track record in working with international public and corporate organisations. Their expertise lies in custom designed leadership and management programmes, a wide range of personal and interpersonal skills training and coaching, developed over the company’s 12-year history. CLS provide bespoke training courses tailored to the needs of each client.
CLS have a global client base including NATO and UNICEF, the European Central Bank, UNEP, the United Nations System Staff College, the Max Planck Gesellschaft and multinational corporate clients such as DHL, Rehau, BECHTLE, VICE Media, Construction Industry Training Board and 3M.
When CLS first came to us they already had a Website. However it was a 1-page website and was used across the global company.
CLS approached us with the need to create a global website structure focusing on Europe, the Americas and Asia, each respective region requiring us to build country specific website to target their respective audience. This would mean that they could also translate the websites themselves, and not have to rely on Google Translate. Another benefit would be that with the new sub-domains it would become easier to rank in each individual location.
They also wanted more flexibility through building separate pages, which would allow them to more easily update and change the content. This would also enable them to personalise the content depending on the sub-domain visited. This will be a huge benefit to the company, as each site will have their own editors, admins and country-focused news stories, case studies and resources.
We worked with CLS to create new brand guidelines in order to ensure that going forward everything could be easily kept on-brand. They now have a colour palette and editable logo to use on all their marketing materials and the website is now the centre of their marketing approach.
After this was created, we worked on a concept for the website, as well as a wire frame and site map. We worked closely with CLS to ensure that their services were made clear across the whole site. We focused on creating a website which demonstrates some of CLS’ core values; creativity, innovation and a problem-solving approach. They wanted a website which reflects who they are as a company, so we gave them that.
We also added in a “choose your region” element which allows site visitors to choose the appropriate sub-domain for them. As this company works across many countries, they need to reflect the culture of each country they work in. We have helped them do this with words, image and a central landing site to tie it all together.
The final result is a clear and simple to use website, which makes the services provided by CLS easy to understand.
We have worked hard to emphasise their statistics and give clear call to actions throughout the site. We continue to support them with SEO reporting so they can continue to adjust their site and make it work hard at bringing in new business.
With more sub-domains still to be rolled out, we are continuing to work with CLS to ensure their global company has an expertly crafted website for each location.
Dentons have made it as easy as possible for us. The whole team has been excellent. They listened, paid attention to what we want and supported us through every step. The help and advice we received on all the creative decisions was fantastic. I’ve had websites built before and although some companies say they help you, they don’t really. Dentons really did help. I’m not a copy writer or a designer but they have the skills to take ideas and turn them into something fantastic. I don’t get SEO but they do and they have talked to us in plain English all the way through. I’ve recommended Dentons to so many people since this process started. If you want a great website this is the company to use. Everyone in CLS has been impressed with Dentons. The pricing has been great, the service has been great and I cannot recommend them highly enough. Thanks so much.