Results Driven SEO Salisbury
All our SEO campaigns conform to the Google best practice guidance, use the most up to date tools and SEO techniques.
Our tailored SEO Campaigns focus on:
Improving the organic visibility of your website in the search results
Send targeted/converting traffic to your website
Increase leads and sales
What is
Search Engine Optimisation (SEO)?
SEO is art of improving a website’s organic ranking for targeted key phrases in the search engine results pages (SERPS) of the search engines, including Google, Bing, Yahoo and Duck Duck Go.
By improving your organic rankings your website will receive more visitors and this in turn will result in more customers for your Salisbury based business.
There is a range of tactics, techniques and coding that is required for a successful SEO campaign and we will outline these below.
SEO Explained: How Does SEO Work?
There are two main elements of SEO: On Page SEO and Off Page SEO. The combination of these two elements is vital for any successful SEO campaign. Each of the elements accounts for around 50% of a website’s organic rankings.
What is On page SEO?
On page SEO covers the various components of your website that you can amend/update to have a positive impact on your organic rankings.
These include:
Website coding
Website speed
Website structure
Targeted Content
If you want more information we have created and in-depth On Page SEO guide here.
What is Off Page SEO?
Off page SEO is how your website is linked to and from other online resources:
These include:
High quality inbound links
High quality relevant links
Social media profiles
Correct citation on the Google NAP network
Why Do You
Need SEO?
When potential customers use a search engine to obtain information about a service or product they are likely looking for a solution to a problem. If your website ranks well for the search term they used you stand a good chance of converting that searcher into a lead or sale.
Entries that appear on the first page of the Google results receive 92% of all website clicks (LINK). If your website is not ranking on the front page of the search results you are losing access to the vast majority of those searches. If you aren’t on the front page then you will be losing business to your competitors.
The organic results account for more space on the homepage of the search results than Google Ads, Google Shopping or Google My Business listings. Google’s organic rankings are also trusted more than the paid for spaces in the SERPs results and receive the lion’s share of the front-page clicks.
Ranking your website in this key internet real estate sector is incredibly important in terms of driving new traffic sources, leads and sales.
Who we are?
Dentons Digital have a dedicated team of SEO consultants with local knowledge of the Salisbury market space. All our SEO campaigns are carried out 100% in house.
We don’t outsource any of our SEO work to third parties. Dentons have been in business since 1967 and have been in the digital space since 2004.
What we do?
Key to our success in delivering targeted SEO campaigns is gleaning a thorough understanding of a client’s business, goals and aims.
Once we have this information, we can plan and execute a bespoke SEO campaign.
Our SEO campaigns include:
- Technical SEO Audit
- Content Audit
- Keyword research
- On Page SEO amendments
- Advance Google Analytics Set Up
- Off Page SEO Audit
- Link Building campaign
- Organic reach audit
- Social reach audit
- Initial Three-Month SEO Plan
What you get?
All our SEO campaigns include a free monthly SEO traffic report, monthly ranking information (mobile and desktop), ongoing SEO recommendations and a dedicated account manager. You will receive a monthly call from your account manager to discuss the progress of your campaign and any changes in the Google search algorithm that might impact your campaign.
At the start of the campaign you will receive an initial three-month plan that is updated every quarter, and a quarterly meeting will be scheduled with the head of the SEO team to discuss the success of your campaign, and the next steps.
We don’t tie you into long contracts. In fact, we don’t offer SEO contracts at all because we strongly believe that our results speak for themselves.
Our SEO Audits
At the start of the SEO campaign we carry out an in-depth SEO audit of your current website. This is the foundation stone on which we build your bespoke SEO campaign.
The SEO audit includes:
Technical SEO
- Site indexing checks
- Meta title and meta description audit
- Internal linking checks
- Missing and orphan page checks
- Image optimisation
- Duplicate content checks
- XML sitemap map checks
- Robots.txt checks
- HTML coding checks
- Mixed content checks
- Redirect chains and loops audits
- Information Architecture checks
- Keyword cannibalisation checks
Content Checks
- Page length checks
- SEO theming checks
- Page sentiment analysis
- HTML to context checks
Google Checks
- Google analytics traffic audit
- Google search console audit
- Google indexing checks
- Google tag manager audit
- Manual penalty checks
Ranking Checks
- Current website ranking check (target keywords)
- Current website rankings check (long tail keywords)
Off Page SEO Checks
- Link profile audit
- Anchor text audit
- Follow v No Follow audit
- NAP audit
Salisbury - LOCAL SEO CASE STUDY
Our SEO clients in Salisbury include Estate Agents Myddelton & Major.
Myddelton & Major
Dentons teamed up with the client to create a website that could be easily updated by their team, in order to give them the freedom to add and remove properties as and when they were sold or put on the market.
We have also worked on their SEO campaign helping them increase their SEO footprint, read the full case study here.
Google Video Guidance for Hiring a SEO Agency
The Google video below outlines the best practice for hiring an SEO agency.
SEO FAQs
SEO stands for Search Engine Optimisation. This is the process of adjusting elements of your website so that they are more search engine friendly. It also includes off page SEO that involves getting high quality links to your website from other places on the internet. The better your SEO the more likely you are to rank well in the organic search results.
SEO is important because the higher that your site ranks in the organic search results the more visits your website will receive. The more traffic you receive the more leads and sales your business will get. It is now virtually impossible to get a page to rank on first page of the Google results with an SEO campaign.
Optimising a website for the correct keywords is the foundation of a great SEO campaign. The keywords chosen need to be ones that will result in leads and sales. It is easy to get blinded by large search volumes for search terms that are unlikely to convert into sales or are too difficult to rank for. The aim of all SEO should be driving leads and conversions; poor keyword selection can result in traffic but no new leads.
SEO is a long game – it takes between six and twelve months for the full benefit to be seen. The time it takes for SEO work depends on how competitive the target niche and campaign keywords are. You should be able to see positive impact after a month in terms of organic rankings, but to get to the top end of the front page will take longer.
