If you’re a business owner, and you’re unsure as to whether or not you need a website, then let me save you some time in your decision making process. The answer is yes, you need a website.
It may only be a simple website that you need, but it needs to be a good one.
So, let me answer all of the objections in your mind, and tell you why you still need a website.
Objection 1: “I am already busy enough”
It’s great that you are happy with how your business is currently performing, however, a website doesn’t need to be built for the purpose of bringing in new customers.
It has other purposes such as giving your location, directions, opening hours, etc. A good website will be able to answer your customer’s queries straight away, and this could even have the beneficial knock-on effect of freeing up the time you spend answering these questions on the phone.
Or is it that you are too busy in your day to day job to take the time out to create and run a website? We can do the hard work for you. From design to hosting, and any future amendments, we can take care of everything so that you can concentrate on taking care of your customers.
Objection 2: “I only work in my local area, I don’t need to be online for that”
Whilst only working in the local area does make is easier for you to meet clients through word of mouth, I can almost guarantee there are some people in your area that you haven’t met.
4 out of 5 consumers will use search to find local information. If these people are looking for the services that you provide, but are finding a competitor of yours, then that’s business lost.
Let me introduce you to Local SEO. This will help you promote your business to local prospects and customers, making your website more relevant for your local target audience.
Advertising online doesn’t necessarily mean widening your areas. It means targeting the areas you want.
Objection 3: “My client base doesn’t use the internet”
This may have been true a decade ago, when smartphones were a technology for younger generations and 4G was non-existent. But in 2020, with the recent advances of technology, almost everyone is “logged on” almost all the time.
As of 2018, 78% of people in the UK own a smartphone. A decade ago, this figure was only at 17%. Things have changed quickly but its important to realise that your target audience are probably looking for you online at some point, whether its via a desktop computer or a smartphone.
Objection 4: “I’m not an ecommerce business”
This is a massive misconception among many industries. Just because you’re not ecommerce (you don’t sell your products or services online) this doesn’t mean that a website can’t have benefits for your business.
Consumers still need to be able to find you, learn about you, and know what your can provide. This is even more true in an age where people are nervous about picking up the phone for fear of “bothering” you. So why not have the information readily available online?
Objection 5: “My business is too small, I don’t have the budget”
Websites don’t need to be expensive. The most important thing is having a website that exists and can be found by search engines. Ultimately, a new website could be the best tool in growing your business and giving you a larger budget.
The cost of having a website is much lower than the cost of getting left behind.
If you landed on this article then I assume you were wondering whether or not you need a website. Well why not instead ask yourself the question “can I afford to not have a website?.”
A website is one of the best investments a business can make in its future.
If you would like some advice on how to begin the process of designing a website, then get in touch with us today for some friendly advice.
