WordPress has long been a popular choice among web designers. In recent years, WordPress has also emerged as a viable option for small and medium-sized businesses (SMEs) due to its ease of use, affordability, and wide range of features. WordPress Enterprise is a suite of tools and services that are designed to meet the needs of businesses. It includes features such as enhanced security, scalability, and flexibility.
Scalability
WordPress Enterprise is highly scalable, which means that it is great at improving website performance and WordPress element helps to prepare the website for handling lots of users. This is important for SMEs because it allows them to add new code, plugins, and themes seamlessly. It allows SMEs to improve the technical SEO aspects of their webpages by using page caching to get better load speeds. Additionally, WordPress allows SMEs to choose page hosts and themes that highlight scalability. Essentially, WordPress does a really good job of ensuring that websites work seamlessly from a technical SEO standpoint for SMEs.
SEO friendliness
This leads into why WordPress Enterprise is great for SEO. In particular, it means that it is easy to optimise SME websites for search engines. This importance of this is twofold: Firstly, WordPress offers many built in or added-on features such as Yoast. These help make optimising websites a simpler process than without them. WordPress also offers a great range of features that allow you to structure website URLs, page titles and alt text. Also, there are multiple integrations for images and alt text – these all help search engines to rank SME websites.
Secondly, the high quality SEO features mean that websites rank higher and allow SMEs to attract organic traffic to their websites through better SERP ranking. As a result, more users are likely to click on their website and make purchases.
Security
Secure data in a world where everything is now stored online in some capacity is an important factor for SMEs. WordPress Enterprise is very secure, with a number of features that help to protect websites from cyberattacks and a dedicated security team that is comprised of key developers and researchers. While WordPress is open source, the amount of developers that work on the application means that vulnerabilities to its security are highly unlikely to occur. The third-party plugins are what makes WordPress great, and the core software is the safest it’s ever been. Also, WordPress goes through almost constant updates to ensure the system is up to date and less likely to be compromised.
Cost-effectiveness
WordPress Enterprise is a cost-effective solution for SMEs. After all it’s free with no ongoing fees. This makes it a more affordable option than many other enterprise CMS platforms. The return on investment (ROI) is incredible, especially when you consider its implementation speed and ease of use.
Ease of use
WordPress Enterprise is easy to use, even for users with no prior experience with website creation. This is down to WordPress’ intuitive backend editing software in its Block Editor. The Backend editor arranges the website page into sections such as featured images and page titles. Furthermore, there are third party add-ons such as Elementor that provide intuitive on page editing programming that takes no time to learn. This is important for SMEs that do not have a development or design team because it means that they are less likely to need to outsource website editing to a third party.
