Dentons Digital Blog

Social Media Scheduling

Using social media for your business is a necessity, but doing it effectively takes up a great deal of time and effort – not easy if you’re a “one-man-band” or owner of a small business. Could advance scheduling of social media posts be the answer? As any experienced...

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Marketing Strategy: B2B vs B2C

If you’re focussing on marketing your business, don’t forget one very important fact: a distinct difference in approach is required for marketing B2B as opposed to B2C. Understanding the differences will help you decide what approaches and tools to use to successfully...

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It’s All About You

After the home page the most important and most visited page on a small business website is the About Us page. Sadly the About Us page is an opportunity to convert visitors into customers that is often lost because it tends to be neglected and left in a sorry state....

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Web Design Briefs for Beginners

You need a website, or your current website is lacking and needs a makeover. You approach a web design agency, but  realise you don’t know where to start. At Dentons Digital, we’ve put together a guide to help you come up with a basic web design brief. This guide will...

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Digital Ads: The Swing to Bing

With Facebook floundering in the wake of the Cambridge Analytica data breach debacle, and Google Adwords CPCs (Cost-per-Clicks) growing increasingly expensive, perhaps it’s time to look at alternative digital advertising platforms, like Bing. Here at Dentons Digital...

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Websites With The Wow Factor

The difference between a good designer and a brilliant designer is that the former is happy to create a user-friendly website that does its job and fulfils expectations; but the latter is determined to go further and introduce an element of delight. In the context of...

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Putting the “S” onto HTTP

If you’re an internet user you are hopefully aware that the designation “https” appearing before the website address in your browser bar (usually accompanied by a padlock icon) means that the site you are visiting is secure, and you can safely communicate with it....

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The Impact of Colour in Web Design

It’s a colourful world, and when it comes to choosing colours for a website there’s a lot of psychology involved – web designers know that the right colour combinations can actually increase conversions for a business website or PPC landing page. Using colour as a...

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The New Facebook Algorithm: Don’t Panic!

Panic ensued among many entrepreneurs earlier this week when Facebook founder Mark Zuckerberg announced that the social platform’s newsfeed algorithm will henceforth de-prioritize content from businesses, brands and the media in favour of “meaningful social...

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Setting up Shop Online

With around £80-billion having been spent online in the run-up to Christmas this year (according to the Centre for Retail Research)  the idea of going into business as an online retailer is very attractive! All you have to do is get hold of some merchandise, put up a...

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How Much Does a Website Cost?

Often the very first question a new client asks us when consulting on a website for their business is: “What’s it going to cost?” Unfortunately, it’s not possible to answer that question up front. What a business website costs is up to you, the client – dependent...

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Create a Leading Landing Page

As a business owner you will be familiar with the benefits of mounting a professionally targeted Pay-Per-Click (PPC) advertising campaign, but many may have overlooked the most crucial element needed to ensure that those clicks are converted into strong leads or...

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Our Blogger on Blogging

There are all sorts of positive reasons for including a blog on your business website, but despite this, many small businesses shy away from blogging – mainly because they don’t know how to do it. First let’s look at WHY blogging for business is a good idea: It adds a...

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Website Essentials

Not all of us know where to start when it comes to deciding the essentials that should be included in a business website. Is minimalism the key, or should one cram in as much information as possible on as many pages as possible? Our clients come to us for a...

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