Dentons Digital Blog

Website Essentials

Not all of us know where to start when it comes to deciding the essentials that should be included in a business website. Is minimalism the key, or should one cram in as much information as possible on as many pages as possible? Our clients come to us for a...

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Fake Follows

Have you ever been tempted to spend your social media marketing budget on buying fake follows or 'likes'? We think you’d be better off investing in targeted social media advertising to grow your following. Here’s why: Yes … numbers are important when it comes to your...

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Optimise your Online Shop

If you are running an e-commerce business, you should realise you are asking a great deal of your customers. You expect them to trust you, make a purchase, go through your payment process and be happy enough to come back and buy from your online shop again. In return...

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App for Project Management

We’re an extremely busy team here at Dentons Digital, which means it’s sometimes difficult for the right hand to know what the left hand is doing! We solved that problem by working with an app known as Trello, which we have to admit, has given us project management...

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Lets Talk about Chatbots

Who needs a chatbot? Well right now if you have a large ecommerce website offering a lot of goods and/or services, your business probably would benefit from having a little helper to answer standard, oft-repeated customer queries round the clock. The chatbot...

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Is Pay Per Click Making You Sick?

We hear it time and time again from our clients: “I tried PPC, but it didn’t work – it was just a waste of money!” This is a shame, because we know it DOES work. In fact PPC can start generating leads and sales within hours. The problem is that the top PPC advertising...

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Naming Your Domain

When it comes to your internet address, it’s “location, location, location” that’s important, just like in the real world. If your business website does not have a respectable address, consumers will be put off visiting and dealing with you. Your internet address is...

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The Smart Future

There are primarily two good things about the Internet of Things (IoT): it is destined to make our work and home lives ever easier, and it is sparking a wave of innovation, disruption and business revenue. Yes, we’re rushing headlong into a “smart” world, and we’re...

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Tactics for Trustworthiness

When a visitor lands on your small business website while searching for a business or service you offer, he or she will make up their mind in a matter of seconds whether to stay ... or bounce away and try the next site that comes up in the search results. One of the...

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The Digital Darling

Everyone must have noticed: there has been something of a video revolution online over the past few years. Video is the darling of digital marketers. This isn’t a fashion statement! The reason everyone is doing video is because it works. Studies (many!) have shown...

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The Wrong Type!

 If you’re not a designer, you probably won’t know why this type font is so despised by the design establishment! And thereby hangs a tale …. Typography is, of course, a crucial element of web design. The choice of a type font has all sorts of psychological...

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AdWords Made Easy

Many small businesses we consult with are aware of Google’s successful PPC (Pay Per Click) advertising system, AdWords, but, being unsure of how it works (and therefore if it would work for them), are put off trying it out. On the surface AdWords does look...

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Wasted Websites

It’s quite astounding! 1.98 million SMEs in the UK do not have websites, which means they are collectively losing over £343-billion in business a year! (Research from approvedindex.co.uk). Hundreds of thousands more small businesses HAVE websites but they are being...

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