Your priorities are fixing pipes, repairing roofs, and ensuring televisions are installed properly. And rightly so.
However, it is becoming increasingly common for people to go online in order to find a tradesperson. People will check reviews to see how trustworthy someone is and head to social media to see their past work. This means, if used properly, the internet can be a great way for tradespeople to reach their audience.
Here are 7 Digital Marketing tips for tradespeople:
1. Get listed
As a tradesperson, you should try and find web directories that your target demographic might use to find you such as:
Make sure that you fill in as many of these directory submissions as possible, and in full. Don’t forget to add information such as your website, phone number, and email address, so that people can easily get in contact with you.
2. Claim your Google my Business Listing
Registering your business with Google My Business only takes a few minutes to do and is a great way to ensure that your business details are found on google, and that you’re listed as a verified business (Google sends you a postcard to your business address with a verification code on).
Once verified your customers will be able to find you more easily, you’re more likely to appear in the “maps” listing for searches for you services which are geographically close, and you’ll also be able to access analytics, showing insights like views and clicks.
3. Get reviews
Let your customers speak for you. Once you’ve verified your Google Listing you will be able to invite customers to review you.
4. Be social
Social media is a powerful way to get your business in front of potential customers and, better yet, it’s free!
There are many different social media platforms out there, but you don’t need to use them all. Just focus on the ones where your customers are. You could share before and after images to show off your work and show people the type of jobs that you do.
It’s also useful to engage with any followers you have on social media. Why not give them extra value? For example, if you see one of your followers complaining about a leak in their roof, why not offer your services whilst giving them advice on what to do in the meantime.
5. Join Facebook Groups
In most areas, there are almost always Facebook groups dedicated to helping or meeting people within these places. If you’re a local tradesperson, then this could a group filled with potential customers.
It’s a good idea to introduce yourself within these groups, instantly making people aware of your services whilst helping you appear approachable. Make sure these posts aren’t too “salesy” though, it’s best to keep it friendly.
6. Set up a mobile friendly website
Most websites created now should be mobile friendly, but this is even more important for tradesperson. This is because people will often go straight to their mobile to search for “plumber near me” or “carpenter in Bristol”, and if your website isn’t mobile friendly then Google won’t show you in the search results.
Within your website it is important to include:
- The areas you cover
- Contact details
- Your services
7. Be proud of your work
It’s common for people to look for images of completed work before picking a tradesperson for a project, so it’s important to take high-quality photos of your work and display them prominently on your website or Facebook page.
Likewise, if you have public liability insurance, or are a member of a recognised industry body, you should shout about this on your site.
If you want some friendly advice on your digital marketing, contact us today.