There are so many components and considerations not only related to functionality but also ensuring that the whole of your ecommerce website has a trustworthy look and feel and gives a satisfying user experience.
If you’re thinking of putting your products online you certainly won’t regret it because the UK market – the biggest in Europe – is growing rapidly. Like any great endeavour, if something’s worth doing it’s worth doing well. We’re not going to go into the entire process of setting up an online business, but we are pretty experienced and knowledgeable about the all-important website design for a cracking ecommerce site.
Here at Dentons Digital our developers usually build online shops on the WordPress (WooCommerce) or Magento ecommerce platforms, depending on which we deem offers our individual clients the flexibility and features they need in order to control the look, feel and functionality of their particular site, as well as a wide array of analytical options and tools to help grow online revenue.
Without getting technical, here are ten basic requirements for a brilliant ecommerce website that works for you and your users:
Easy, clear navigation is vital, with clear labelling, so your customers can find what they want quickly. Menus should be organised with top level categories holding clearly designed sub-categories. An advanced search function is also essential so shoppers can find what they want straight away.
Security is a must, of course, not only to give users confidence when it comes to checking out their purchases but also to safeguard your operation, safely storing payment and personal information and being legally compliant. SSL is therefore essential on an ecommerce website.
Good optimised responsive web design ensures that customers shopping from mobile devices have the best possible experience. This is important seeing as an estimated 58% of UK adults shop on a smart device rather than in a physical store.
4. Guest Checkout
We highly recommend that you have a guest checkout option, so that users aren’t forced to sign up for an account when making a purchase, which has been shown to put many first-time shoppers off and lead to abandoned shopping carts.
5. Page Speed
Another way to avoid cart abandonment is to make sure pages load speedily – research has shown that 40% of online shoppers abandon a website that takes more than three seconds to load. Every second counts for conversions!
6. Customer Reviews
Our SEO team has proven that including customer reviews on your website boosts its rankings on the search engines. Having a facility for customer reviews also helps build trust with your customers, and of course it’s a fact that online reviews influence user’s buying decisions.
7. Product Information
One of the disadvantages for consumers when it comes to online shopping is that they can’t physically inspect merchandise before they buy. Therefore, the more product information you can give customers on your website the better. Use plenty of informative content and make use of graphic features – everything from high res images, 360 degree rotations, colour variations and product videos.
8. Returns Policy
Most online shoppers will be more keen to splash out on an item (particularly an expensive one) if your site has a visible, easy to achieve returns or exchange policy and process. Build anything you can into your site to facilitate returns and exchanges, for example offering free return shipping, enabling the generation and printing of return labels online, or perhaps allowing tracking of the status of their returned purchase.
9. Calls To Action
Include promotions, sales, discounts and a loyalty scheme as incentives across your web store, and make sure calls to action are clear and self-explanatory so customers don’t get confused or have to think too hard about what they have to do next.
10. Social Media
As we are all aware social media has enormous value as a sales channel. Shoppers are increasingly scrolling through Facebook, Instagram, Twitter and other social networks looking out for attractive bargains. It therefore makes sense to have your website sprinkled with strategically placed social share buttons, and to have links to your own active company social media accounts visibly displayed so customers can connect with you.
Here at Dentons Digital our web designers, web developers, SEO experts, and creative staff work closely with you and a designated project manager to build bespoke eCommerce websites for all sorts of companies, from art galleries and hardware stores to florists and fashion boutiques.
If you’d like a no-obligation chat about how you can enter the exciting world of online retail, give us a call on 01373 580126 or drop us an email to firstname.lastname@example.org.